Affiliate and Funnel Tracking Guides
Track affiliate clicks, offers, landing pages, funnel steps and payouts with clearer data.
What this topic covers
Track affiliate clicks, offers, landing pages, funnel steps and payouts with clearer data. Start with the subject closest to the problem you are trying to solve, then follow the related guides when you need more detail.
Affiliate Link Tracking: Click IDs, Sub IDs and UTMs
Understand the identifiers used to connect affiliate traffic with downstream outcomes.
Affiliate Postback URLs: How S2S Tracking Works
Learn how networks and trackers exchange conversion data without depending only on browser cookies.
Sub ID Tracking for Affiliate Campaigns
Use sub IDs to preserve campaign, creative, placement and keyword context through affiliate links.
Funnel Tracking: Measure Every Meaningful Step
Design a funnel measurement plan from landing page through checkout and post-purchase events.
Landing Page Tracking: Measure Traffic Quality and Conversion
Connect acquisition data with landing-page outcomes without overreacting to surface metrics.
Split Testing: Measurement, Sample Quality and Decision Rules
Run cleaner A/B tests by defining a primary outcome, controlling traffic allocation and avoiding premature calls.
How to Track Affiliate Sales More Reliably
Combine network reporting, click identifiers and postbacks to reduce blind spots in affiliate campaigns.
Email Link Tracking: UTMs, Redirects and Conversion Paths
Measure email clicks and downstream outcomes while keeping campaign naming consistent.
Webinar Funnel Tracking: Registrations, Attendance and Sales
Map webinar journeys from source through registration, attendance and purchase.
How to use these guides
Start with the concept closest to the measurement problem you are trying to solve. If a report is inconsistent, work backward through definitions and implementation before changing campaigns. If you are evaluating software, establish the required tracking method, attribution model and workflow first, then compare tools against that requirement.
Related measurement guides
Affiliate Link Tracking: Click IDs, Sub IDs and UTMs
Understand the identifiers used to connect affiliate traffic with downstream outcomes.
Affiliate Postback URLs: How S2S Tracking Works
Learn how networks and trackers exchange conversion data without depending only on browser cookies.
Sub ID Tracking for Affiliate Campaigns
Use sub IDs to preserve campaign, creative, placement and keyword context through affiliate links.
Funnel Tracking: Measure Every Meaningful Step
Design a funnel measurement plan from landing page through checkout and post-purchase events.
Need a dedicated tracking and attribution platform?
See how ClickMagick's current features and plans line up with the way you measure campaigns. This is an affiliate link.